ThaiChicagoland.com: MVT May 10 Party

MVT May 10 Party covering many events below:
Birthday party (16 people)
Honoring Khun Arun
Honoring Khun Yong
Graduation (4 people)
Wedding (1 couple)
VIP from Thailand (K. Kajit)
Mother's Day (all mom received a rose and gift)

Photo Credit: Khun Kai from MVT

Your child could star in a Bright Start commercial

Office of the Illinois State Treasuree Alexi Giannoulias

Your child could star in a Bright Start commercial

Winning home video receives $1,000 scholarship

Illinois State Treasurer Alexi Giannoulias wants Illinois parents to submit home videos of their children for his first-ever Bright Start College Savings Program scholarship and commercial contest.

Families who enter the contest will compete for a $1,000 Bright Start investment account and the chance to have their home video air as a commercial on major television outlets statewide in December.

Launched in May, the contest invites parents to submit raw footage similar to that of the Treasurer’s new Bright Start television advertising campaign currently running throughout the state during morning news broadcasts.

In one existing ad, a very young boy and girl are told by their mother that it's time to go to bed. The girl starts crying and the boy remains fixated on his dad, who is videotaping the breakdown. The spot ends with this message on the screen: “Bedtime is hard. College savings doesn’t have to be.”

The home video contest entries should depict similar challenging moments that parents raising children face on a daily basis and include a suggested slogan in this format: “(Fill in the blank) is hard. College savings doesn’t have to be.”

“Parenting can be hard, but saving for college has never been easier,” Giannoulias said. “With Bright Start, it takes just about 15 minutes to enroll online and set up direct deposit from your checking account. We’re trying to make saving for college the easiest thing you do as a parent.”

The State Treasurer’s Office recently partnered with Chicago advertising firm Two x Four to develop a new Bright Start advertising campaign, funded by program manager OFI Private Investments, Inc., a subsidiary of OppenheimerFunds, Inc.

Two x Four used raw home video footage for the television portion of the Bright Start advertising campaign in an effort to better identify with parents. The contest is an innovative way to get parents to put their thoughts about college savings into action, Giannoulias said.

“Just as a 401k is a smart and easy way to save to retirement, Bright Start is a smart and easy way to save for college,” Giannoulias said.

Bright Start

Saturday, May 10, 2008

MVT May 10 Party

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Your child could star in a Bright Start commercial